Hypnosis used in advertising… everyday!

IDM to hold psychographics and hypnosis evening

LONDON – The Institute of Direct Marketing is to run a members’ evening event on consumer psychographics and hypnosis to reveal how they can be used to predict consumer buying behaviour.

Jim Brackin, IDM member and director of Insight at ESP, will use case studies in which psychographic approaches to marketing have increased response rates by up to 40%. He will also illustrate the link between marketing and hypnosis.

In the first session, Brackin will demonstrate how leading drink and car brands have used hypnotic language patterns to motivate people into changing or maintaining behavioural patterns. In the second session he focuses on how psychographics, which is a form of qualititive research, can be used as a strategic tool to enhance marketing campaigns, using case studies from travel, mail order and charity sectors.

Caroline Robertson, membership director at the IDM, said: “This is a wonderful opportunity for anyone in direct marketing with an interest in psychographics to gain an original insight into consumer behaviour.”

So hypnosis is coming at ya, through the media in all formats…

Richard Scott

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